• Articles

The Evolution of Video

Powered by advancements in technologies, reduction in productions costs, and increased availability of equipment, video has reached hitherto unheard of levels of digital quality. In the short span of 15 years, for example, flat screens (with LCD and LED video technologies) have gained higher resolutions, greater contrast, and an impressive fidelity in colors. The quick growth of display quality of flat screens paved the way for HIGH DEFINITION (HD), now reaching ULTRA HD 4K; and, some that have already achieved up to 8K of resolution!

As interesting as all of it sounds, we have already covered how video (and its technological advancements) have become the universal tool for communication in our previous post. The purpose of this article is to explore and match the different types of video formats to that of your (or your company’s) needs. Typically, high resolution videos provide clarity and quality to your content; on the other hand, they are quite large, occupy more digital space, and necessitate more bits to be recorded and/or transmitted. Therefore, knowing the purpose of the video, and understanding how and where it will be used, are critical factors to learn before choosing the most suitable format for production (and sharing).